We are super excited to share the new logo for jist, a fresh, new brunch-friendly cafe in Little Tokyo, Los Angeles. We worked with Alice Shin on the Kogi BBQ project, and were very excited when she asked us to work on her family’s new restaurant venture as well.
Need to swing by at 5am for your chashu and eggs? Want fluffy, hand-mixed pancakes delivered to your door by 8am? Done. The chef will be serving classic American breakfast dishes that pay homage to his roots as well as Little Tokyo.
Our goal with this logo was to design an engaging, simple and direct mark that has an edgy sense of fun and suggests some neo-American nostalgia of Cap’n Crunch pancakes, charsiu and eggs and PB&J; but with a classically-trained devotion to good food. It’s for people who love great food without the pretensions.
We will be beginning their website design in early August – so keep an eye out for it in Fall! (their temporary splash page will be launching within the next few days)