The brief for this year’s Kinetic comic book poster stated, “In this version we split the cover to show two possible futures…one where a business-person (haggard, dirty ragged) is enslaved by a villain (representing work or proposals or client demands), the other shows a much better future where Kinetic has defeated the villain while the business person looks successful, clean, etc.”
We took that ball and ran with it, creating a design that showed the alternate futures with and without Kinetic’s proposal-writing prowess helping their clients. The client was very excited to receive the final design, claiming that it was their “favorite yet!” in the series.
A blog post detailing how we created the poster can be found here.
